Digital Media & Graphic Design Portfolio

A curated collection of digital media and graphic design materials developed throughout my career, including work created for film projects, academic assignments, corporate use, and professional roles.

Flyers & Event Collateral

Note: Some information has been removed due to confidentiality.

Social Media Posts

Note: Some information has been removed due to confidentiality.

Newspaper Ads

Note: Some information has been removed due to confidentiality. Ads were placed in TogetherAZ, an Arizona-based behavioral health newspaper.

Case Study: Increasing Donor Engagement Through Email Newsletters

Client: Arizona Women's Recovery Center (AWRC)
Role: Marketing & Development Manager
Duration of Case Study: January - Present

Objective:

To increase engagement among AWRC's donor base by transitioning from sporadic email communication, to a consistent, branded monthly newsletter that offers transparency, agency updates, and donor/community partner recognition.

Strategy:

Monthly Newsletter Campaign - Content Goals

Design and distribute one newsletter per month for 12 months
Include success stories, program updates, and calls to action
Ensure visual consistency and accessibility across devices
Increase transparency about AWRC's impact
Celebrate donor contributions with spotlights
Encourage continued support and interaction

Design Approach:

Clean, mobile-friendly layout
Cost-effective (reduced rate for nonprofit)
Use of AWRC brand colors and fonts
Visual hierarchy to guide readers through stories and call to actions
Inclusion or photos, infographics, and testimonials

Newsletter Example:

*Note: Content has been modified to protect client confidentiality. In the original version, the second page featured a summer-themed collage of client images that visually complemented the introductory paragraph on the first page. Additional pages have also been omitted due to relevance.

Key Findings:

Engagement increased compared to previous email campaigns (48.4% vs 45% open rate)
Doubled the nonprofit industry standard for newsletter open rates (Standard: 28.59%; AWRC: 48.4%)
Donors responded positively to transparency and storytelling via written and verbal feedback
This was AWRC's first newsletter initiative since the early 2000s, marking a significant shift in communication strategy

Next Steps & Optimization:

*Campaign is still ongoing, so this is recommended based on current data.

Shorten newsletter length to improve click-through rates
Add more success stories to deepen emotional connection
Segment donor lists and offer frequency preferences (i.e. monthly vs quarterly)
Launch a donor survey in January to guide future content strategy

Additional Design & Composition Projects:

BOO! - Social Media Postings, Mood Boards, Materials, & Poster

A collection of collateral from the production of the short film "BOO!"

Artistic Chat on Sleepless in Seattle - Slide Presentation

Slide presentation created for a class assignment; design and composition goals were specific and meant to be in theme with the film (i.e. romantic, soft, pastel colors, etc.)

"Consent and Intimacy Practices" - Workbook (Preliminary Design)

A preliminary workbook I designed and created in collaboration with Allison St. John on consent and intimacy practices in a theatrical space. The completed edition and research can be found on Allison St. John's website: https://www.allistjohn.com/events-2

Download "Consent and Intimacy Practices Workbook - Preliminary"

Editing: Samples from Personal Projects

Contains snippets from personal film lab projects:

“Time Will Tell”

Creators: Leidan Chen, Hannah Hutchison, Natalie Jenq, & Blue O’Donohue

My Roles: Producer, Production Design, 1st AC, Editor

Talent: Tanner Conley, Bianca Georgescu, & Isaiah James Galaz

Special credit to FMP 300 Film Lab Class and Nita Blum

“BOO!”

Creators: Hannah Hutchison & Faith Rodriquez

My Roles: Writer, Producer, Director, Editor (and some Production Design)

Talent: Bianca Georgescu. Aiden Haren, Christina Hutchison, Andrew Merfeld, & Stella Grace

Special credit to the crew: Faith Rodriquez, Natalie Jenq, Simon Suminski, Jacey Carpenter, Julio Juarez Alvarez, Andrew Merfeld & Stella Grace

“My Great-Grandma Slept With Al Capone”

Creators: Hannah Hutchison

My Roles: Writer, Producer, Director, Editor, Actor

Talent: Noah Delgado, Hannah Hutchison, CJ Metz, & Phyllis Musselman

Special credit to the crew: Aaron Chow, Julio Ramírez Martínez, Joe Briones, Cole Alcocer, CJ Metz, Isaac Barrio Jr., & Cameron DeCuna

Disclaimer: Any video, photo, snippet, creative design, or creative work represented on this website is the creative and intellectual property of the creators as expressed in the credits, all rights reserved. Many of these films are under copyright or pending copyright. Anything represented on this website is not be reproduced, edited, or used in any way without the sole written and justifiable consent of the owners.